Precision AQ, a leader in guiding life science organizations through the complexities of product commercialization and empowering access to life-changing medicines for all, has officially announced the launch of its Navigator365™ Matrix solution.
According to certain reports, the stated solution is essentially an advanced Digital Opinion Leader (DOL) identification platform designed to help life sciences companies maximize their clinical and scientific messaging.
More on that would reveal how Navigator365™ Matrix solution will be a part of Navigator365™ Omnichannel product family. In practice, it is going to leverage the proprietary Digital Amplification Index (DAI) to identify and engage the top DOLs across various therapeutic areas.
To understand the significance of such a development, we must take into account how healthcare professionals today spend an average of 2.5 hours each day just finding and sharing scientific information on digital platforms. Such a reality, on its part, has created an increased need for life sciences companies to connect with the right voices in the digital landscape.
Fortunately enough, Navigator365™ Matrix addresses that very need by evaluating millions of digital interactions in near real-time. The platform effectively identifies DOLs who are both influential and aligned with a brand’s clinical and therapeutic goals so to ensure that the most relevant voices in digital space share pertinent messages.
In fact, thanks to the availability of advanced analytics, the platform offers brands, along with identifying key influencers, what would be a comprehensive tool for targeting the right digital voices across multiple medical specialties.
“Precision AQ has a deep understanding of the DOL landscape, and we’ve seen firsthand the disconnect between the information pharmaceutical companies provide online and the insights healthcare providers are seeking,” said Mark Urban, EVP, Managing Partner, Precision AQ. “HCPs rely on trusted voices within their peer network, and Navigator365™ Matrix bridges that gap in a way no other platform in the market currently does.”
Talk about Navigator365™ Matrix on a slightly deeper level, we begin from its Digital Amplification Index (DAI), which happens to be a proprietary algorithm that measures reach, relevance, resonance, and rhythm of digital activity to pinpoint DOLs with significant influence, not just large follower counts.
Next up, we must get into its promise to provide real-time insights. This makes it possible for users to monitor and measure digital conversations around therapeutic areas, brands, and scientific conferences, enabling them to adjust their strategies in real-time.
Another detail worth a mention is rooted in the prospect of competitor benchmarking. The benchmarking includes delivering insights into scientific share of voice versus competitors to help brands stay ahead in a rapidly evolving market.
Rounding up highlights would be the availability of customizable search criteria. This facility will let users tailor searches to uncover knowledge gaps, and at the same time, engage DOLs more effectively through highly targeted digital initiatives.
Precision AQ’s rise up the ranks stems from delivering comprehensive range of services. These services include global pricing and market access strategy, healthcare advertising and marketing, health economics and outcomes research, medical communications and medical affairs, managed markets marketing, market access, and data-driven technology solutions. On top of that, the company is also well-equipped to provide investor relations and external communications, international brand strategy, medical education, learning and development, public relations, patient insights services, as well as omnichannel engagement strategy and product solutions.
“Navigator365™ Matrix goes beyond simple follower counts by leveraging our proprietary Digital Amplification Index (DAI) to quantify peer-to-peer influence based on reach, relevance, resonance, and rhythm,” said Doug Ranahan, VP, Product Management at Precision AQ. “This unique capability cuts through the digital noise allowing life sciences companies to identify and engage with digital opinion leaders who are genuinely driving impactful conversations in their therapeutic areas. In an increasingly competitive digital landscape, Navigator365™ Matrix ensures your brand connects with the right voices to amplify your clinical message and achieve measurable, meaningful results.”
